Overview

Los Angeles will host eight World Cup matches across 39 days. But the real action won't just be inside the stadium—it'll be in the streets, the neighborhoods, and the communities that make this city. Black Arrow is producing a culture-first football experience in the heart of downtown LA—a multi-day, multi-event series of watch parties, after parties, and creator programming. Giant screens. Live music. Food from the diaspora. Street soccer. A clubhouse for creators and cultural voices. Every watch party is curated to the nations on the pitch—the sounds, the flavors, the rituals that make matchday feel like home, no matter which flag you fly.