BLACK ARROW & AS ROMA ANNOUNCE PIONEERING CONTENT PARTNERSHIP
New York, NY - March 26 2019 - Black Arrow, a lifestyle brand focused on the intersection of soccer and black culture, and AS Roma, the legendary Italian football club, today announced a partnership that will see both brands collaborating on the creation of original digital content following stories across Italy, Nigeria and the United States.
With a mutual love for both the beautiful game and bringing communities together, both sides hope the collaboration can showcase impactful, authentic, and real life stories that redefine the traditional boundaries between sports teams, fans and the media.
“As soon as we heard the story behind AS Roma’s adoption of Nigeria during last summer’s World Cup, we immediately felt a connection with the club and identified them as someone we hoped to work with. There aren’t many clubs around the world, if any, that are pushing the traditional boundaries of football/soccer in that kind of way and it’s a common pillar that our brands share.” said Aaron Dolores, Founder of Black Arrow FC.
“When Black Arrow FC first contacted the club in 2018 about working together on a project, we were excited to hear more about their plans,” said Paul Rogers, Head of Strategy at AS Roma. “We were already fans of their approach to making content and now we’re excited to grant them access-all-areas to the AS Roma world to produce something cool.”
The first piece of partnered content will bring to life the story behind AS Roma’s support of the Nigerian National Team during the 2018 FIFA World Cup. The impetus to this support was a moment that captured Nigerian radio broadcaster Mark Otabor enthusiastically calling AS Roma’s epic 2018 Champions League comeback win against Barcelona. To trace the origin of this story, Black Arrow will travel to Lagos, Nigeria and meet Mark to tell his side of the story like never before.
The second piece of partnered content will follow famous NYC hip-hop photographer Mel D. Cole as he embarks to shoot his first international soccer match in Rome. With years of experience shooting hip-hop's biggest stars, Mel will now apply his unique perspective behind the camera lens to some of soccer’s biggest stars. How will his intimate experience with some of Europe’s most passionate sports fans compare with his past work at some of the world’s biggest concerts and festivals?
Each piece, along with more content & events to be announced at a later date, hones in on finding cultural connections and interesting touch points that attract new audiences to the sport of football/soccer. These connections and touch points are carefully balanced with compelling storytelling that also entertains and engages existing and hardcore football fans.
ABOUT BLACK ARROW
Black Arrow is the world’s first lifestyle brand promoting the intersection of soccer and black culture. The organization specializes in the development of dope events and content with past projects including: mini-doc “Experience Panama – First World Cup Experience”, article “Kellyn Acosta: Put Some RESPEK On His Name” and “Why Black Folks Love Arsenal”. For its projects, Black Arrow has received national and international media coverage from organizations such as Goal.com, The Undefeated, Bleacher Report, COPA90, Yahoo Sports, The Daily Nation and BBC Africa.
ABOUT AS ROMA
Founded in 1927, AS Roma plays in the world-renowned Italian Serie A football league. The team has won three Serie A titles, nine Coppa Italia titles, two Supercoppa Italiana titles and one Inter Cities Fairs Cup. AS Roma’s youth academy regularly produces more Serie A players than any other club in Italy and under the ownership of president Jim Pallotta, Roma has been granted approval to build a new 52,500-seat stadium and surrounding entertainment development – Stadio della Roma.
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